Nerds MuestraTuTalento (Show us your Talent) Cross Media Consumer Promotion in Latin America was a partnership with E! Networks:
Various Latin America E! hosts representing different categories of talent were used as influencers to push the promotion and the Nerds brand awareness. Just as every Nerds candy is unique, each consumer can showcase his or her unique talent by submitting a video or participate in local live auditions being held in their country. To increase exposure and fan base, participants registered through Wonka Facebook. For further user engagement, the top 10 submissions/auditions were posted for fan voting. The Grand Prize winner experience included an all-expense paid trip for two to Los Angeles, California, where the winner received a make-over, was interviewed and featured on E!, and received 2 VIP tickets with back stage passes to the Teen Choice Awards.
The cross media promotional elements included broadcast call to action spots, digital banners, promotional microsite, Facebook and social media ads, local on the ground activations, & in-store point of purchase materials.