Nerds In Black: Cross Media Consumer Promotion, partnership with Sony Networks and MIB3 in Latin America:
Consumers registered via the Brand Facebook and microsite. Solve the secret images of the MIB3 puzzle to win, enter product codes for extra hints and bonus pieces. Winners received tickets to private movie screenings of Men In Black 3, one week prior to release date. 3 private screenings were held in the main focus countries for Nerds candy (Mexico and Colombia). The Grand Prize winner received the ultimate Hollywood Experience with an all-expense paid trip to Los Angeles that included VIP tours to Sony Pictures Studios and Hollywood sights.
The cross media promotional elements included: call-to-action promo and branded TV spots, digital banners, promotion microsite, social media elements, In-store POP, local sampling and local promo push activations.