Increase awareness of Nestle Hot Pockets in Latin America. Create a cool vibe and make Hot Pockets the satisfying snack alternative that teens and adults want. Create tasting events and partner with brand awareness activities. This campaign included the creation of new print ads, broadcast spots and a regional sponsorship promotion with Latin American Idol. To help increase sales and chances to win, product codes providing more opportunities were placed on boxes. Promotional microsite and call to action broadcast spots were created, sampling activations were held in –store, in universities and during live auditions for Latin Idol.