Create and execute a Flip Video launch strategy that included celebrity influencers utilizing the product, OOH signage and press events. Reposition how people think about video and help integrate video into everyday lifestyles. Launch elements included: Flip Launch Press party with celebrity influencers,OOH Billboard and mall signage, in –store retail display units and POP materials (Brand had website and other elements in place).

Creative Strategy: Make Flip more than a device, make it a terminology, an attitude, a conversation that inspires.